Android Phone Finder
Overview
The Android “Help me choose” tool simplifies device selection by helping users compare features and access e-commerce sites.
Skill
Creative Direction, Research, Strategy, UX/UI, Asset Management, Prototyping, Development Collaboration, Figma
Product
Web App
Situation
Choosing an Android device can be challenging with hundreds of phones available from dozens of manufacturers.
Guiding customers to find their perfect Android device
The ‘Help Me Choose’ tool is featured in the hero section of the Android Phones website. It allows consumers to quickly find the phone that best fits their needs by guiding them through a quiz and providing feature comparison.
I led the design, overseeing every aspect from UX to wireframing, visual design, prototyping, and developer handoff.
Advanced User
Seeks a high-performance phone with a premium display and top-tier camera. Price is a secondary consideration.
Practical Buyer
Values a dependable phone that’s simple to use. Affordability is a key factor, while high resolution and extra features are less of a priority.
Tech Explorer
Developers and tech-savvy users who choose Android for its flexibility, customization, and open-source ecosystem.
Task
Google must balance providing the Android OS while also promoting its own Pixel device. We interviewed Android users to identify key parameters that would guide the experience.
Pain Points
• Finding the right Android device is overwhelming.
• Android must cater to everyone, making choice complex.
Task
Design an experience that helps each user find their ideal Android device.
Key Features
• Quickly find a device that fits your parameters through a questionnaire.
• Side-by-side phone comparisons
• Direct links to purchase
Results
A structured and intuitive flow simplifies decision-making, helping users navigate 80+ phones and 13 manufacturers with ease.
Key Contributions
• Developed an interactive quiz that filters devices.
• Implemented side-by-side comparisons and direct purchase links.
• Increased engagement and improved navigation to product selection.
