Built-In Auto Website
Overview
The WGBI Auto marketing website highlights Google’s seamless software integration in a new generation of vehicles, allowing access to the Google ecosystem without requiring a smartphone. Users can navigate directly to car manufacturer websites to make a purchase.
Skill
Creative Direction, Visual Design, UX Design, Storytelling, Client Partnership
Product
Interactive marketing / Sales website
The Problem
Many of the features that come With Google Built-In aren’t utilized by the average consumer. Google is normally discovered after buying a vehicle, but not as a selling point.
Every drive is more connected.
Google’s software technology is now deeply integrated into many new vehicles, removing the need for users to rely on their smartphones to access the Google ecosystem. This new generation of cars connects seamlessly to Google’s suite of apps and services.
I led the design of the WGBI Auto marketing website, showcasing Google’s software integration into vehicles. The website highlights how users can now access all the power of the Google ecosystem directly from their cars, allowing them to navigate seamlessly and even purchase directly from manufacturer websites.
Research + Personas
Consumers choose cars for a variety of reasons, but Google should become a selling point.
Understand how Google Built-In integrates into daily life.
Reveal features users might not have discovered before.
Link directly to auto manufacturers that partner with Google.
Differentiate between WGBI Auto and Android Auto (Plugging in your phone).
The Solution
