Public Cloud
![](https://images.squarespace-cdn.com/content/v1/664eded0b061a453707ebb70/bd82ff49-1a4d-409d-970e-e9d4294cc388/Seth_Mach_Public_Cloud_1.png)
Overview
A visual representation of secure data packs on the public cloud was developed in collaboration with ManvsMachine, using compelling animated storytelling.
Expertise
Concepting, Visual Design, Design Direction
Product
Animated Explainer Video
Open source innovation
IBM’s public cloud campaign showcases the security and openness of their platform, emphasizing the ability to scale safely in a rapidly evolving digital landscape. The campaign includes web ads, commercials, and conference presence.
I created concept designs and storyboards, collaborating with ManvsMachine to visualize secure data packs on the public cloud, delivering a powerful message about IBM’s ability to securely scale business operations.