IBM Health Brand
Overview
Watson Health’s brand and digital presence were redefined through versatile infographics and a softened consumer-focused color palette, ensuring relevance across web, motion, and physical environments to support frontline healthcare workers.
Skill
Brand Design, Visual Design, UX Design, Design Direction, Web Design, Motion Design
Product
Interactive Website and Brand Development
AI for Smarter Health
Watson Health leverages AI and data analytics to address some of the world’s most pressing health challenges. By combining human expertise with the power of artificial intelligence, Watson Health assists doctors and researchers in making more informed, evidence-based decisions.
I led the design of Watson Health’s brand and digital expression, using versatile infographics and a softened color palette to create a consumer-friendly environment. This new visual approach better connects IBM Watson’s capabilities with healthcare professionals and supports front-line workers in their efforts to improve patient outcomes.