AT&T STADIUM
Mobilizing football fans
AT&T stadium in Arlington, Texas is one of the largest arenas in the world. This enormous venue is home to thousands of fans each game day and deserved large-scale celebrations.
We designed and built larger-than-life digital experiential displays, which told stories of the Cowboy’s team and the art and architecture of the stadium architecture. A giant louvred screen 11 feet high paired with an accompanying fan experience where attendees can post photos or celebrate moments like a touchdown with the rest of the crowd.
CLIENT
Dallas Cowboys / AT&T
ROLE
Visual Design
PROJECT
Experiential Large-Scale Installation