AT&T STADIUM

Mobilizing football fans

AT&T stadium in Arlington, Texas is one of the largest arenas in the world. This enormous venue is home to thousands of fans each game day and deserved large-scale celebrations.

We designed and built larger-than-life digital experiential displays, which told stories of the Cowboy’s team and the art and architecture of the stadium architecture. A giant louvred screen 11 feet high paired with an accompanying fan experience where attendees can post photos or celebrate moments like a touchdown with the rest of the crowd.

CLIENT

Dallas Cowboys / AT&T

ROLE

Visual Design

PROJECT

Experiential Large-Scale Installation

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