EMPIRE STATE
Illuminating endangered species
Projecting Change was a first-of-its-kind live show featuring inspiring imagery of endangered species. The event and footage was prominently featured as the ending to the documentary “Racing Extinction”. It premiered on Discovery Channel in 220 countries and was watched by 17 million people.
We art directed the projection that was more than 350 feet tall and 186 feet wide and covered 33 floors of the iconic Empire State Building. The show could be seen by most of Manhattan, bringing awareness of endangered species.
PROJECT
Large-Scale Projection
ROLE
Art Direction
CLIENT
Empire State Building