EMPIRE STATE
Illuminating endangered species
Projecting Change is a first-of-its-kind live video projection featuring inspiring imagery of endangered species. The event and footage was captured and prominently featured as the ending to the documentary “Racing Extinction”. It premiered on Discovery Channel in 220 countries and was watched by 17 million people.
We art directed the show that was more than 350 feet tall and 186 feet wide, covering 33 floors of the iconic Empire State Building. The show could be seen by most of Manhattan, bringing awareness of endangered species.
PROJECT
Large-Scale Projection
ROLE
Art Direction
CLIENT
Empire State Building