IBM GUIDE

Simplicity is at the heart of IBM’s Design Language.

The goal was to establish global consistency through a unified design language across data visualization, motion graphics, photography, product interfaces, illustration, and print. Using the IBM design language as a basis to build from, the new system evokes the feeling of energy and positivity, mimicking the characteristics of the Watson brand mark.

We constructed digital guidelines and brand assets that express the new goals of the brand and clearly describe IBM Watson’s AI capabilities.